{"id":5127,"date":"2026-03-23T12:51:18","date_gmt":"2026-03-23T12:51:18","guid":{"rendered":"https:\/\/professnow.com\/profession\/top-10-best-seo-specialist-in-johannesburg\/"},"modified":"2026-03-23T12:51:18","modified_gmt":"2026-03-23T12:51:18","slug":"top-10-best-seo-specialist-in-johannesburg","status":"publish","type":"post","link":"https:\/\/professnow.com\/profession\/top-10-best-seo-specialist-in-johannesburg\/","title":{"rendered":"Top 10 Best SEO Specialist in Johannesburg (Verified &#038; Reviewed Guide)"},"content":{"rendered":"\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Introduction<\/h2>\n\n\n\n<p>Finding a reliable SEO Specialist in Johannesburg can feel harder than it should. The market is busy, competition is high (especially in industries like legal, medical, real estate, and eCommerce), and pricing can vary widely depending on who you hire and what \u201cSEO\u201d includes.<\/p>\n\n\n\n<p>This guide is built for business owners and marketing managers who want a practical shortlist, clear evaluation criteria, and realistic expectations about deliverables, timelines, and cost.<\/p>\n\n\n\n<p>Because not every provider publishes verifiable information (like consistent review profiles, service details, or Johannesburg-specific contact info), this \u201cTop 10\u201d style guide currently lists the <strong>Top 5<\/strong> we can confidently identify from publicly available sources without guessing or filling gaps.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">About SEO Specialist<\/h2>\n\n\n\n<p>An SEO Specialist helps your website rank higher on Google (and other search engines) for searches that matter to your business\u2014especially high-intent searches like \u201cnear me\u201d, \u201cin Johannesburg\u201d, or service + suburb queries (for example, \u201caccountant Sandton\u201d or \u201cdentist Rosebank\u201d).<\/p>\n\n\n\n<p>In practice, SEO work usually includes a mix of:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Technical SEO<\/strong>: site speed, crawlability, indexing, site structure, and mobile usability  <\/li>\n<li><strong>On-page SEO<\/strong>: keyword targeting, metadata, internal linking, content optimization  <\/li>\n<li><strong>Content strategy<\/strong>: content planning, landing pages, service pages, blog topics  <\/li>\n<li><strong>Local SEO<\/strong>: Google Business Profile optimization, local landing pages, citations (where relevant)  <\/li>\n<li><strong>Authority building<\/strong>: digital PR and link acquisition (approach and quality varies widely)  <\/li>\n<li><strong>Tracking and reporting<\/strong>: analytics setup, conversion tracking, dashboards, monthly reporting  <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">When someone needs them<\/h3>\n\n\n\n<p>You\u2019re typically ready to hire a SEO Specialist when:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Your site traffic has dropped and you suspect a technical issue or algorithm change<\/li>\n<li>You\u2019re launching a new site and want the foundations correct from day one<\/li>\n<li>You rely on leads\/sales and need more predictable inbound growth<\/li>\n<li>You\u2019re expanding into new Johannesburg suburbs or adding new services<\/li>\n<li>You\u2019re running ads but want to reduce long-term cost per acquisition through organic traffic<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Average cost in Johannesburg<\/h3>\n\n\n\n<p>There is <strong>no official \u201caverage\u201d price<\/strong> publicly stated for Johannesburg. In the local market, SEO is commonly priced as a <strong>monthly retainer<\/strong>, a <strong>once-off audit<\/strong>, or a <strong>project-based engagement<\/strong>. Budgets <strong>vary \/ depend<\/strong> on competition, your website condition, and how much content and technical work is required.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Licensing or certifications required<\/h3>\n\n\n\n<p>SEO Specialists in South Africa generally <strong>do not require a license<\/strong> to operate. However, reputable providers often demonstrate competence through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proven case studies (where permitted)<\/li>\n<li>Clear process documentation and reporting<\/li>\n<li>Industry-recognized platform certifications (examples: analytics or advertising certifications)  <\/li>\n<li>Strong technical capability (especially for larger or eCommerce sites)<\/li>\n<\/ul>\n\n\n\n<p><strong>Key takeaways<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>SEO is both technical and content-driven; you usually need both to win in Johannesburg.<\/li>\n<li>Expect SEO to take time\u2014foundation fixes can be fast, but rankings and lead growth are not instant.<\/li>\n<li>No license is required, so vetting process and proof of work matters more than titles.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">How We Selected the Best SEO Specialist in Johannesburg<\/h2>\n\n\n\n<p>We used a practical, buyer-focused set of criteria to identify providers that are easier to verify and evaluate for real commercial intent work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Years of experience<\/strong> (only when publicly stated)<\/li>\n<li><strong>Verified customer review signals<\/strong> (publicly available only; otherwise \u201cNot publicly stated\u201d)<\/li>\n<li><strong>Service range<\/strong> (technical + content + local SEO capability)<\/li>\n<li><strong>Pricing transparency<\/strong> (clear packages or at least clear engagement models)<\/li>\n<li><strong>Local reputation<\/strong> (visibility, recognised brand presence, and ability to serve Johannesburg)<\/li>\n<\/ul>\n\n\n\n<p>This guide relies on <strong>publicly available information<\/strong> where known. If a detail (rating, phone, review summary, years in business) isn\u2019t consistently published by the provider, it is listed as <strong>\u201cNot publicly stated\u201d<\/strong> rather than guessed.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">About Johannesburg<\/h2>\n\n\n\n<p>Johannesburg is South Africa\u2019s largest city and a major commercial hub, which makes it one of the most competitive SEO markets in the country. Businesses often need SEO to compete suburb-by-suburb, especially where multiple providers offer similar services within short distances.<\/p>\n\n\n\n<p>Demand for SEO services is typically strongest among:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Professional services (legal, accounting, medical)<\/li>\n<li>Home services (plumbing, electrical, renovations)<\/li>\n<li>Real estate and property management<\/li>\n<li>eCommerce and retail<\/li>\n<li>B2B services and SaaS targeting Gauteng decision-makers<\/li>\n<\/ul>\n\n\n\n<p>Common Johannesburg neighborhoods and areas served include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sandton<\/li>\n<li>Rosebank<\/li>\n<li>Randburg<\/li>\n<li>Fourways<\/li>\n<li>Midrand<\/li>\n<li>Johannesburg CBD<\/li>\n<li>Braamfontein<\/li>\n<li>Melville<\/li>\n<li>Parkhurst<\/li>\n<li>Soweto<\/li>\n<\/ul>\n\n\n\n<p>Some providers serve Johannesburg remotely or through Gauteng-wide delivery. If a provider\u2019s exact service footprint is unclear, it is <strong>Not publicly stated<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Top 5 Best SEO Specialist in Johannesburg<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">#1 \u2014 Bluegrass Digital<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rating: Not publicly stated<\/li>\n<li>Years of Experience: Not publicly stated<\/li>\n<li>Services Offered: SEO strategy, technical SEO, content marketing, digital analytics, conversion-focused optimisation (CRO), digital performance support<\/li>\n<li>Price Range: Not publicly stated<\/li>\n<li>Contact Phone: Not publicly stated<\/li>\n<li>Contact Email (if available): Not publicly stated<\/li>\n<li>Website (if available): https:\/\/www.bluegrassdigital.com\/<\/li>\n<li>Google Map or ProfessNow or Yelp Link  (Leave it blank)<\/li>\n<li>Google Reviews Summary (summarized, not copied; if unknown write &#8220;Not publicly stated&#8221;): Not publicly stated<\/li>\n<li>Best For (Budget \/ Emergency \/ Premium \/ Family-Friendly \/ etc.): Premium, content-led SEO with broader digital strategy support<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">#2 \u2014 iProspect (South Africa)<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rating: Not publicly stated<\/li>\n<li>Years of Experience: Not publicly stated<\/li>\n<li>Services Offered: Enterprise SEO, technical SEO, content strategy, performance marketing integration, analytics and reporting, multi-channel search strategy<\/li>\n<li>Price Range: Not publicly stated<\/li>\n<li>Contact Phone: Not publicly stated<\/li>\n<li>Contact Email (if available): Not publicly stated<\/li>\n<li>Website (if available): https:\/\/www.iprospect.com\/<\/li>\n<li>Google Map or ProfessNow or Yelp Link  (Leave it blank)<\/li>\n<li>Google Reviews Summary (summarized, not copied; if unknown write &#8220;Not publicly stated&#8221;): Not publicly stated<\/li>\n<li>Best For (Budget \/ Emergency \/ Premium \/ Family-Friendly \/ etc.): Premium \/ enterprise organisations needing SEO integrated with paid media and broader performance strategy<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">#3 \u2014 Digitlab<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rating: Not publicly stated<\/li>\n<li>Years of Experience: Not publicly stated<\/li>\n<li>Services Offered: Technical SEO, SEO strategy, analytics-focused optimisation, content support, digital marketing and performance consulting<\/li>\n<li>Price Range: Not publicly stated<\/li>\n<li>Contact Phone: Not publicly stated<\/li>\n<li>Contact Email (if available): Not publicly stated<\/li>\n<li>Website (if available): https:\/\/www.digitlab.co.za\/<\/li>\n<li>Google Map or ProfessNow or Yelp Link  (Leave it blank)<\/li>\n<li>Google Reviews Summary (summarized, not copied; if unknown write &#8220;Not publicly stated&#8221;): Not publicly stated<\/li>\n<li>Best For (Budget \/ Emergency \/ Premium \/ Family-Friendly \/ etc.): Mid-to-premium businesses that want strategy and measurement-led SEO rather than \u201cquick fixes\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">#4 \u2014 Native Digital<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rating: Not publicly stated<\/li>\n<li>Years of Experience: Not publicly stated<\/li>\n<li>Services Offered: SEO strategy, content and creative-led search campaigns, technical foundations (where included), integrated digital marketing support<\/li>\n<li>Price Range: Not publicly stated<\/li>\n<li>Contact Phone: Not publicly stated<\/li>\n<li>Contact Email (if available): Not publicly stated<\/li>\n<li>Website (if available): https:\/\/www.nativedigital.co.za\/<\/li>\n<li>Google Map or ProfessNow or Yelp Link  (Leave it blank)<\/li>\n<li>Google Reviews Summary (summarized, not copied; if unknown write &#8220;Not publicly stated&#8221;): Not publicly stated<\/li>\n<li>Best For (Budget \/ Emergency \/ Premium \/ Family-Friendly \/ etc.): Brands that want SEO aligned with creative, messaging, and broader digital campaigns<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h3 class=\"wp-block-heading\">#5 \u2014 So Interactive<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rating: Not publicly stated<\/li>\n<li>Years of Experience: Not publicly stated<\/li>\n<li>Services Offered: SEO, content marketing, performance-led digital strategy, analytics and optimisation support<\/li>\n<li>Price Range: Not publicly stated<\/li>\n<li>Contact Phone: Not publicly stated<\/li>\n<li>Contact Email (if available): Not publicly stated<\/li>\n<li>Website (if available): https:\/\/sointeractive.com\/<\/li>\n<li>Google Map or ProfessNow or Yelp Link  (Leave it blank)<\/li>\n<li>Google Reviews Summary (summarized, not copied; if unknown write &#8220;Not publicly stated&#8221;): Not publicly stated<\/li>\n<li>Best For (Budget \/ Emergency \/ Premium \/ Family-Friendly \/ etc.): Businesses looking for an established agency-style engagement with SEO plus broader digital support<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Comparison Table<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table>\n<thead>\n<tr>\n<th>Professional<\/th>\n<th style=\"text-align: right;\">Rating<\/th>\n<th style=\"text-align: right;\">Experience<\/th>\n<th>Price Range<\/th>\n<th>Best For<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Bluegrass Digital<\/td>\n<td style=\"text-align: right;\">Not publicly stated<\/td>\n<td style=\"text-align: right;\">Not publicly stated<\/td>\n<td>Not publicly stated<\/td>\n<td>Premium, content-led SEO + strategy<\/td>\n<\/tr>\n<tr>\n<td>iProspect (South Africa)<\/td>\n<td style=\"text-align: right;\">Not publicly stated<\/td>\n<td style=\"text-align: right;\">Not publicly stated<\/td>\n<td>Not publicly stated<\/td>\n<td>Enterprise SEO + performance integration<\/td>\n<\/tr>\n<tr>\n<td>Digitlab<\/td>\n<td style=\"text-align: right;\">Not publicly stated<\/td>\n<td style=\"text-align: right;\">Not publicly stated<\/td>\n<td>Not publicly stated<\/td>\n<td>Strategy + analytics-driven SEO<\/td>\n<\/tr>\n<tr>\n<td>Native Digital<\/td>\n<td style=\"text-align: right;\">Not publicly stated<\/td>\n<td style=\"text-align: right;\">Not publicly stated<\/td>\n<td>Not publicly stated<\/td>\n<td>Brand + creative-aligned SEO<\/td>\n<\/tr>\n<tr>\n<td>So Interactive<\/td>\n<td style=\"text-align: right;\">Not publicly stated<\/td>\n<td style=\"text-align: right;\">Not publicly stated<\/td>\n<td>Not publicly stated<\/td>\n<td>Agency-style SEO + broader digital<\/td>\n<\/tr>\n<\/tbody>\n<\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Cost of Hiring a SEO Specialist in Johannesburg<\/h2>\n\n\n\n<p>SEO pricing in Johannesburg <strong>varies \/ depends<\/strong> on your goals, competition level, and how much work is needed across technical fixes, content, and authority building.<\/p>\n\n\n\n<p>Most engagements fall into one of these models:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Once-off SEO audit<\/strong> (often used before a rebuild, migration, or to diagnose a ranking drop)<\/li>\n<li><strong>Monthly retainer<\/strong> (ongoing technical work, content, reporting, and iterative improvements)<\/li>\n<li><strong>Project-based SEO<\/strong> (a defined scope like local landing pages, a technical cleanup, or an eCommerce category overhaul)<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Emergency pricing (if applicable)<\/h3>\n\n\n\n<p>SEO isn\u2019t usually a 24\/7 emergency service in the way plumbing or locksmithing is. However, some situations can be urgent (for example, a de-indexing issue, a migration gone wrong, or a sudden lead drop). In those cases, providers may charge a <strong>rush fee<\/strong> or prioritisation rate\u2014this is <strong>not publicly standardised<\/strong> and will depend on the provider.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What affects cost<\/h3>\n\n\n\n<p>Common cost drivers include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Website size and complexity (small brochure site vs large eCommerce catalogue)<\/li>\n<li>Technical condition (crawl issues, speed problems, indexation, duplicate content)<\/li>\n<li>Competition in your niche and suburbs served (Sandton finance vs niche B2B)<\/li>\n<li>Content scope (new service pages, blog production, on-page rewrites)<\/li>\n<li>Reporting requirements (basic reporting vs advanced dashboards + attribution)<\/li>\n<li>Stakeholder complexity (single-owner business vs multi-department approvals)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions (FAQ)<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">How much does a SEO Specialist cost in Johannesburg?<\/h3>\n\n\n\n<p>Varies \/ depends. Many providers work on monthly retainers or fixed-scope projects, and pricing changes based on competition, website size, and how much content and technical work is needed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to choose the best SEO Specialist in Johannesburg?<\/h3>\n\n\n\n<p>Prioritise providers who can explain their process clearly, show examples of work (where allowed), define deliverables, and set realistic timelines. Avoid anyone guaranteeing #1 rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How long does SEO take to work for a Johannesburg business?<\/h3>\n\n\n\n<p>Many businesses see early movement after technical fixes, but meaningful results often take months. Timelines depend on your site history, competition, and how quickly improvements are implemented.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What should be included in a monthly SEO retainer?<\/h3>\n\n\n\n<p>Typically: technical monitoring, on-page optimisation, content planning\/production, local SEO work (if relevant), link\/PR activity (approach varies), and monthly reporting tied to leads or sales\u2014not just rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Are licenses required in Johannesburg to offer SEO services?<\/h3>\n\n\n\n<p>No formal license is typically required for SEO services. Because barriers to entry are low, vet based on proof of competence, transparency, and reporting quality.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Who offers 24\/7 service in Johannesburg?<\/h3>\n\n\n\n<p>Not publicly stated. SEO providers generally work business hours, though some may offer urgent support for critical incidents (site migrations, tracking failures, sudden indexation issues).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is local SEO and does my Johannesburg business need it?<\/h3>\n\n\n\n<p>Local SEO focuses on appearing for location-based searches and map results. If you serve specific suburbs (like Randburg, Fourways, or Rosebank), local SEO is usually essential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Can an SEO Specialist help recover from a Google traffic drop?<\/h3>\n\n\n\n<p>Yes\u2014often through a technical audit, content quality review, and backlink risk assessment. Recovery depends on the cause (algorithm change, penalty, migration issue, or technical blocks).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Should I hire a freelancer or an agency in Johannesburg?<\/h3>\n\n\n\n<p>A freelancer can be cost-effective for focused tasks (audits, on-page optimisation). Agencies can be better for multi-skill delivery (technical + content + analytics) and larger campaigns. The right choice depends on scope.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What questions should I ask before signing an SEO contract?<\/h3>\n\n\n\n<p>Ask what deliverables you\u2019ll receive, what access they need (Analytics, Search Console, CMS), how reporting works, how they handle link acquisition (if any), and what happens if you pause or cancel.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Final Recommendation<\/h2>\n\n\n\n<p>Choose based on your business size, urgency, and how integrated you want SEO to be with broader marketing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>If you want <strong>enterprise-grade SEO<\/strong> tied into performance marketing and multi-channel strategy, consider <strong>iProspect (South Africa)<\/strong>.<\/li>\n<li>If you want a <strong>premium, content-and-strategy-led approach<\/strong> with strong digital depth, consider <strong>Bluegrass Digital<\/strong>.<\/li>\n<li>If you value <strong>measurement, analytics, and structured optimisation<\/strong>, consider <strong>Digitlab<\/strong>.<\/li>\n<li>If you need SEO aligned with <strong>creative and brand storytelling<\/strong> as part of broader campaigns, consider <strong>Native Digital<\/strong>.<\/li>\n<li>If you prefer an <strong>agency-style engagement<\/strong> that can combine SEO with wider digital marketing, consider <strong>So Interactive<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>If you\u2019re budget-sensitive, start with a <strong>once-off SEO audit<\/strong> and a clear 90-day implementation plan before committing to a longer retainer.<\/p>\n\n\n\n<hr class=\"wp-block-separator\" \/>\n\n\n\n<h2 class=\"wp-block-heading\">Get Your Business Listed<\/h2>\n\n\n\n<p>If you\u2019re a SEO Specialist in Johannesburg and want your details added or updated, email <strong>contact@professnow.com<\/strong>. You can also registe &amp; Update yourself at https:\/\/professnow.com\/<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8212;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98,444],"tags":[],"class_list":["post-5127","post","type-post","status-publish","format-standard","hentry","category-johannesburg","category-seo-specialist"],"_links":{"self":[{"href":"https:\/\/professnow.com\/profession\/wp-json\/wp\/v2\/posts\/5127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/professnow.com\/profession\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/professnow.com\/profession\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/professnow.com\/profession\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/professnow.com\/profession\/wp-json\/wp\/v2\/comments?post=5127"}],"version-history":[{"count":0,"href":"https:\/\/professnow.com\/profession\/wp-json\/wp\/v2\/posts\/5127\/revisions"}],"wp:attachment":[{"href":"https:\/\/professnow.com\/profession\/wp-json\/wp\/v2\/media?parent=5127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/professnow.com\/profession\/wp-json\/wp\/v2\/categories?post=5127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/professnow.com\/profession\/wp-json\/wp\/v2\/tags?post=5127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}