Top 10 Best Influencer Marketing Manager in Ho Chi Minh City (Verified & Reviewed Guide)

Introduction

Brands in Ho Chi Minh City turn to an Influencer Marketing Manager when they need predictable results from creator partnerships—without wasting budget on mismatched influencers, unclear deliverables, or weak reporting.

In this guide, you’ll learn what an Influencer Marketing Manager does, what it typically costs in Ho Chi Minh City, and how to compare credible providers. You’ll also find a shortlist of Influencer Marketing Manager options (agency-side) with practical “best for” notes to speed up vendor selection.

This list was evaluated using publicly available signals where known: service clarity, identifiable presence in/serving Ho Chi Minh City, and whether influencer marketing is a stated capability. Where details (like phone numbers, ratings, or reviews) aren’t publicly stated, they’re marked as such—no guesswork.

About Influencer Marketing Manager

An Influencer Marketing Manager plans, sources, negotiates, and runs influencer/creator campaigns to support brand goals (sales, app installs, store visits, awareness, UGC assets, etc.). In practice, they coordinate across creators, talent agencies, media teams, legal/compliance, and the brand’s internal stakeholders—then measure outcomes with a clear reporting framework.

You typically need an Influencer Marketing Manager when:

• You’re launching a product and need fast reach with trusted voices.
• You’ve run influencer campaigns before, but results were inconsistent.
• You want scalable creator content (UGC) for ads and social.
• You need help with contracts, usage rights, and brand safety.
• You’re entering Vietnam and need local creator-market expertise.

Average cost in Ho Chi Minh City (market guidance): pricing varies widely depending on scope (strategy-only vs. full execution), number of creators, and whether you hire in-house, freelance, or an agency. As a general planning range, monthly management retainers often start in the tens of millions of VND for smaller programs and can scale significantly for multi-platform, always-on campaigns. Creator fees are usually separate and can range from modest micro-influencer fees to premium rates for top-tier creators.

Licensing/certifications: there’s typically no specific license required to work as an Influencer Marketing Manager in Ho Chi Minh City. However, campaigns may require:

• Proper contracts and tax documentation (varies / depends).
• Compliance with platform policies and advertising disclosure practices (varies / depends).
• Category-specific compliance (e.g., health/finance) depending on the brand (varies / depends).

Key takeaways

• Influencer marketing is part strategy, part negotiation, part project management.
• The best managers document deliverables, usage rights, timelines, and measurement upfront.
• Costs are driven more by scope and creator tier than by “hours worked.”
• Compliance and brand safety are essential—especially for regulated categories.

How We Selected the Best Influencer Marketing Manager in Ho Chi Minh City

Selection criteria (based on publicly available information when known):

• Years of experience: track record and longevity (when publicly stated).
• Verified customer review signals: publicly visible ratings/review summaries only (when available).
• Service range: ability to handle strategy, sourcing, execution, reporting, and paid amplification.
• Pricing transparency: clear packages or at least clear process for quoting (when publicly stated).
• Local reputation: recognizable presence serving Vietnam/Ho Chi Minh City and evidence of relevant work (when publicly stated).

This guide uses only information that is publicly available or widely established. If a detail (like a phone number, rating, or Google reviews summary) could not be confidently confirmed, it is listed as “Not publicly stated.”

About Ho Chi Minh City

Ho Chi Minh City is Vietnam’s largest commercial hub and one of Southeast Asia’s most active consumer markets. The city’s dense mix of local brands, regional offices, and fast-growing e-commerce makes it a high-demand market for influencer-led launches, livestream commerce, and always-on content production.

Demand for an Influencer Marketing Manager in Ho Chi Minh City is strongest among:

• D2C and e-commerce brands competing on TikTok/Meta
• Beauty, fashion, F&B, and lifestyle categories
• Apps and fintech brands (with tighter compliance needs)
• Hospitality, events, and retail chains looking for local foot traffic

Key neighborhoods commonly served for on-the-ground production and brand activations include District 1, District 3, Binh Thanh, Phu Nhuan, District 7 (Phu My Hung), and Thu Duc City. Coverage beyond these areas varies / depends on the provider and campaign requirements.

Top 5 Best Influencer Marketing Manager in Ho Chi Minh City

#1 — Ogilvy Vietnam

• Rating: Not publicly stated
• Years of Experience: Not publicly stated
• Services Offered: Influencer strategy, creator casting, campaign management, integrated creative, content production coordination, reporting (varies / depends by scope)
• Price Range: Varies / depends (typically custom quoted)
• Contact Phone: Not publicly stated
• Contact Email (if available): Not publicly stated
• Website (if available): https://www.ogilvy.com/
• Google Map or ProfessNow or Yelp Link (Leave it blank):
• Google Reviews Summary (summarized, not copied; if unknown write “Not publicly stated”): Not publicly stated
• Best For (Budget / Emergency / Premium / Family-Friendly / etc.): Premium, integrated brand campaigns

#2 — Vero Vietnam

• Rating: Not publicly stated
• Years of Experience: Not publicly stated
• Services Offered: Influencer marketing, PR-led influencer activations, creator sourcing and management, content coordination, social campaigns, measurement and reporting (varies / depends)
• Price Range: Varies / depends (project or retainer)
• Contact Phone: Not publicly stated
• Contact Email (if available): Not publicly stated
• Website (if available): https://vero.co/
• Google Map or ProfessNow or Yelp Link (Leave it blank):
• Google Reviews Summary (summarized, not copied; if unknown write “Not publicly stated”): Not publicly stated
• Best For (Budget / Emergency / Premium / Family-Friendly / etc.): Premium, PR + influencer combined campaigns

#3 — AnyMind Group (Vietnam)

• Rating: Not publicly stated
• Years of Experience: Not publicly stated
• Services Offered: Influencer marketing support, creator campaign execution, e-commerce enablement (varies / depends), performance-oriented programs, reporting and optimization (varies / depends)
• Price Range: Varies / depends (custom quoted)
• Contact Phone: Not publicly stated
• Contact Email (if available): Not publicly stated
• Website (if available): https://anymindgroup.com/
• Google Map or ProfessNow or Yelp Link (Leave it blank):
• Google Reviews Summary (summarized, not copied; if unknown write “Not publicly stated”): Not publicly stated
• Best For (Budget / Emergency / Premium / Family-Friendly / etc.): Performance-driven campaigns, scalable creator programs

#4 — YouNet Media (YouNet Group)

• Rating: Not publicly stated
• Years of Experience: Not publicly stated
• Services Offered: Social insights and campaign intelligence, measurement frameworks (varies / depends), influencer/campaign analytics support (varies / depends by engagement)
• Price Range: Varies / depends
• Contact Phone: Not publicly stated
• Contact Email (if available): Not publicly stated
• Website (if available): https://www.younetmedia.com/
• Google Map or ProfessNow or Yelp Link (Leave it blank):
• Google Reviews Summary (summarized, not copied; if unknown write “Not publicly stated”): Not publicly stated
• Best For (Budget / Emergency / Premium / Family-Friendly / etc.): Brands prioritizing measurement, social listening, and benchmarking

#5 — Ecomobi

• Rating: Not publicly stated
• Years of Experience: Not publicly stated
• Services Offered: Influencer/KOL marketing support (varies / depends), affiliate-style programs (varies / depends), commerce-oriented creator activations, campaign operations and reporting (varies / depends)
• Price Range: Varies / depends
• Contact Phone: Not publicly stated
• Contact Email (if available): Not publicly stated
• Website (if available): https://ecomobi.com/
• Google Map or ProfessNow or Yelp Link (Leave it blank):
• Google Reviews Summary (summarized, not copied; if unknown write “Not publicly stated”): Not publicly stated
• Best For (Budget / Emergency / Premium / Family-Friendly / etc.): Commerce and affiliate-driven influencer programs

Comparison Table

Cost of Hiring a Influencer Marketing Manager in Ho Chi Minh City

Influencer marketing budgets in Ho Chi Minh City usually split into two buckets: (1) management fees (strategy + execution) and (2) creator costs (fees paid to influencers, plus production expenses if needed). Some providers also add paid media amplification and tools/reporting as separate line items.

Average price range (planning guidance):

• Freelance/part-time management: often starts around tens of millions VND per month for small scopes (varies / depends).
• Agency retainers: commonly higher, especially for integrated creative, multi-platform campaigns, or heavy reporting (varies / depends).
• Per-campaign management: can be quoted as a flat fee, a percentage of creator spend, or a hybrid (varies / depends).

Emergency pricing: “24/7 emergency” is not typical for influencer marketing management. Rush fees may apply when you need creators contracted, briefed, and producing content within days.

What affects cost most:

• Number of creators and platforms (TikTok, Instagram, Facebook, YouTube, etc.)
• Creator tier (nano/micro vs. macro/celebrity)
• Deliverables and complexity (UGC only vs. scripted video + livestream + event)
• Usage rights and whitelisting needs (ads usage, duration, territories)
• Turnaround time and approval cycles
• Reporting requirements (brand lift proxies, sales attribution, coupon codes, pixel tracking)

Frequently Asked Questions (FAQ)

How much does a Influencer Marketing Manager cost in Ho Chi Minh City?

It varies / depends on scope. Many programs include a management retainer (or per-campaign fee) plus separate creator fees. Ask for a line-item quote covering management, creator spend, and any paid amplification.

How to choose the best Influencer Marketing Manager in Ho Chi Minh City?

Start with your goal (sales, installs, awareness, UGC). Then check their process for creator selection, contract handling, usage rights, brand safety, and reporting. Choose the team that can show a clear workflow—not just a large creator list.

Are licenses required in Ho Chi Minh City?

There is typically no specific license for an Influencer Marketing Manager. However, contracts, tax documentation, and category compliance may apply depending on your industry and campaign structure (varies / depends).

Do influencer campaigns work better with micro-influencers in Ho Chi Minh City?

Often, micro and nano creators can deliver stronger engagement and lower cost per asset, especially for localized niches. For mass awareness, macro creators may be useful. The best approach is usually a mixed creator portfolio.

Who offers 24/7 service in Ho Chi Minh City?

Not publicly stated. Influencer marketing is usually planned around production schedules and posting windows. If you need rapid turnaround, ask whether rush timelines are available and what the rush fee and approval process look like.

What should be included in an influencer contract?

At minimum: deliverables, posting dates, content guidelines, exclusivity, approval process, compensation terms, cancellation terms, and usage rights (where/when you can reuse the content). If you plan to run ads, confirm whitelisting and paid usage permissions.

How do I verify an influencer’s audience quality in Vietnam?

Ask for audience demographics, recent performance screenshots, and indicators of authenticity (engagement patterns, comment quality). A good Influencer Marketing Manager should also flag brand-safety risks and inflated metrics when spotted.

What KPIs should I track for influencer marketing?

Depends on your objective. Common KPIs include reach, views, engagement, link clicks, sales via codes/UTM, cost per acquisition, and content asset performance for paid ads. Make sure reporting matches the funnel stage you’re targeting.

Can an Influencer Marketing Manager handle TikTok Shop or affiliate-style programs?

Some can, especially teams oriented toward commerce. Confirm whether they manage affiliate recruitment, commission structures, tracking, and creator onboarding—or if they only manage content posts.

How far in advance should I book influencers in Ho Chi Minh City?

For premium creators or campaigns tied to holidays/major events, book as early as possible—often several weeks. For micro creators, timelines can be shorter, but you’ll still need time for contracting, briefing, and revisions.

Final Recommendation

If you want premium creative + brand governance and an integrated campaign that connects influencer work to broader brand storytelling, shortlist Ogilvy Vietnam.

If you need PR strength alongside influencer activations (launches, announcements, brand reputation sensitivity), Vero Vietnam is a strong fit.

If your priority is scale and performance orientation (especially where e-commerce enablement is part of the plan), consider AnyMind Group (Vietnam) or Ecomobi, depending on whether you lean more toward broader campaign execution or commerce/affiliate-style mechanics.

If you already have creators or an agency and need measurement discipline, benchmarking, and social intelligence to guide decisions, YouNet Media (YouNet Group) is best suited for analytics-led teams.

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