Introduction
Brands in Singapore hire an Influencer Marketing Manager when they need consistent creator partnerships, measurable campaign results, and someone who can run the end-to-end workflow—from brief and casting to content approvals and reporting.
This guide helps you shortlist reputable options in Singapore based on what’s publicly verifiable, what each provider is best at, and how to compare services and expected costs before you commit.
Because publicly available details vary widely by provider (especially around pricing, reviews, and named account leads), the list below focuses on firms with clear influencer marketing operations and an established presence. Where information isn’t clearly published, you’ll see “Not publicly stated” instead of assumptions.
About Influencer Marketing Manager
An Influencer Marketing Manager plans and executes influencer campaigns that align with your brand goals. In practice, that includes defining the campaign strategy, selecting creators, negotiating deliverables, managing timelines and approvals, ensuring disclosure requirements are met, and reporting performance back to stakeholders.
You typically need one when you’re moving beyond one-off creator posts and want repeatable outcomes—whether that means predictable sales, app installs, footfall to a retail location, or brand lift. They’re also valuable when you’re expanding into new segments (e.g., Gen Z, new product categories) and need local creator insight in Singapore’s competitive market.
Average cost in Singapore: pricing varies significantly based on scope, creator tier, channels, and whether you’re paying only for management or management plus influencer fees and paid amplification. For many businesses, influencer management is priced as a project fee or monthly retainer, with influencer fees billed separately. Exact “average” figures are Varies / depends because many agencies don’t publish rate cards.
Licensing or certifications: There’s typically no specific license required in Singapore to work as an influencer marketing manager. Some professionals hold marketing qualifications or platform certifications (e.g., social platform ads certifications), but these are usually optional and Not publicly stated per provider unless published.
Key takeaways
- Influencer Marketing Manager services cover strategy, creator sourcing, negotiations, campaign operations, and performance reporting.
- You’ll benefit most when campaigns need tight governance (briefs, approvals, tracking, compliance) across multiple creators.
- Costs in Singapore are usually project-based or retainer-based; influencer fees and production costs may be separate.
- No special licensing is generally required, but strong process, measurement, and local creator knowledge matter.
How We Selected the Best Influencer Marketing Manager in Singapore
We evaluated providers using practical, buyer-focused criteria:
- Years of experience (only where clearly stated in public sources)
- Verified customer review signals (publicly available only; if not reliably found, marked “Not publicly stated”)
- Service range (strategy, sourcing, campaign management, measurement, paid amplification)
- Pricing transparency (whether pricing guidance is published or clearly explained during inquiry)
- Local reputation (recognition, visibility, and demonstrated influencer marketing presence in Singapore)
This guide uses only publicly available information when known. If a detail (like direct contact emails, pricing, or review summaries) isn’t clearly published on official channels, it’s listed as Not publicly stated rather than estimated.
About Singapore
Singapore is a dense, highly connected market where influencer-led discovery often happens quickly—especially across Instagram, TikTok, YouTube, and emerging short-form formats. Brands in Singapore frequently use creators to compete in lifestyle categories (food, beauty, fitness, travel), as well as fast-moving consumer campaigns and retail launches.
Demand for Influencer Marketing Manager services is strong because the market is both trend-driven and performance-focused—many brands expect clean reporting, brand safety controls, and clear ROI narratives.
Key neighborhoods commonly served (for meetings, shoots, activations, and client coverage):
- CBD (Raffles Place, Tanjong Pagar, Marina Bay)
- Orchard / Somerset
- Bugis / City Hall
- Novena / Newton
- One-North / Buona Vista
- East (Paya Lebar, Katong, Tampines)
- West (Jurong East)
- North-East (Serangoon)
Some providers also support regional campaigns from Singapore; specifics are Not publicly stated unless published.
Top 5 Best Influencer Marketing Manager in Singapore
#1 — Gushcloud
- Rating (format: 4.7/5 or “Not publicly stated”): Not publicly stated
- Years of Experience: Not publicly stated
- Services Offered: Influencer/creator campaign management, talent/creator network access, social content amplification (varies by campaign), strategy and reporting (varies / depends)
- Price Range: Varies / depends
- Contact Phone: Not publicly stated
- Contact Email (if available): Not publicly stated
- Website (if available): https://www.gushcloud.com/
- Google Map or ProfessNow or Yelp Link :
- Google Reviews Summary (summarized, not copied; if unknown write “Not publicly stated”): Not publicly stated
- Best For (Budget / Emergency / Premium / Family-Friendly / etc.): Premium / Enterprise campaigns needing scale
#2 — Kobe (Kobe Global Technologies)
- Rating (format: 4.7/5 or “Not publicly stated”): Not publicly stated
- Years of Experience: Not publicly stated
- Services Offered: Influencer campaign management, creator discovery and matching, campaign execution support, performance tracking (varies / depends)
- Price Range: Varies / depends
- Contact Phone: Not publicly stated
- Contact Email (if available): Not publicly stated
- Website (if available): https://www.kobe-global.com/
- Google Map or ProfessNow or Yelp Link :
- Google Reviews Summary (summarized, not copied; if unknown write “Not publicly stated”): Not publicly stated
- Best For (Budget / Emergency / Premium / Family-Friendly / etc.): Performance-focused brands wanting structured creator campaigns
#3 — Hashmeta
- Rating (format: 4.7/5 or “Not publicly stated”): Not publicly stated
- Years of Experience: Not publicly stated
- Services Offered: Influencer marketing, social media marketing support, campaign planning and execution (varies by engagement), reporting (varies / depends)
- Price Range: Varies / depends
- Contact Phone: Not publicly stated
- Contact Email (if available): Not publicly stated
- Website (if available): https://hashmeta.com/
- Google Map or ProfessNow or Yelp Link :
- Google Reviews Summary (summarized, not copied; if unknown write “Not publicly stated”): Not publicly stated
- Best For (Budget / Emergency / Premium / Family-Friendly / etc.): Brands wanting influencer marketing integrated with broader digital marketing
#4 — Partipost
- Rating (format: 4.7/5 or “Not publicly stated”): Not publicly stated
- Years of Experience: Not publicly stated
- Services Offered: Influencer/creator campaign facilitation, creator participation model (varies / depends), campaign management support (scope varies by project)
- Price Range: Varies / depends
- Contact Phone: Not publicly stated
- Contact Email (if available): Not publicly stated
- Website (if available): https://partipost.com/
- Google Map or ProfessNow or Yelp Link :
- Google Reviews Summary (summarized, not copied; if unknown write “Not publicly stated”): Not publicly stated
- Best For (Budget / Emergency / Premium / Family-Friendly / etc.): Volume-based campaigns and brands testing creator seeding
#5 — The Smart Local Media Group
- Rating (format: 4.7/5 or “Not publicly stated”): Not publicly stated
- Years of Experience: Not publicly stated
- Services Offered: Influencer marketing options (varies / depends), branded content, campaign ideation and distribution through owned channels (scope varies)
- Price Range: Varies / depends
- Contact Phone: Not publicly stated
- Contact Email (if available): Not publicly stated
- Website (if available): https://thesmartlocal.com/
- Google Map or ProfessNow or Yelp Link :
- Google Reviews Summary (summarized, not copied; if unknown write “Not publicly stated”): Not publicly stated
- Best For (Budget / Emergency / Premium / Family-Friendly / etc.): Brands seeking influencer-style content plus local media reach
Comparison Table
| Professional | Rating | Experience | Price Range | Best For |
|---|---|---|---|---|
| Gushcloud | Not publicly stated | Not publicly stated | Varies / depends | Premium / Enterprise campaigns needing scale |
| Kobe (Kobe Global Technologies) | Not publicly stated | Not publicly stated | Varies / depends | Performance-focused brands wanting structured creator campaigns |
| Hashmeta | Not publicly stated | Not publicly stated | Varies / depends | Influencer marketing integrated with broader digital marketing |
| Partipost | Not publicly stated | Not publicly stated | Varies / depends | Volume-based campaigns and creator seeding tests |
| The Smart Local Media Group | Not publicly stated | Not publicly stated | Varies / depends | Influencer-style content plus local media reach |
Cost of Hiring a Influencer Marketing Manager in Singapore
Influencer marketing costs in Singapore usually come in two layers: (1) the management fee (planning, sourcing, execution, reporting) and (2) the creator costs (influencer fees, usage rights, production, whitelisting/paid boosts if used). Some providers bundle these; others itemize them.
Average price range: Varies / depends. Many businesses should expect anything from a few thousand SGD for a small, tightly scoped campaign management engagement to five figures for multi-creator, multi-platform campaigns with heavier reporting, content production, and paid amplification. Exact pricing is often custom-quoted.
Emergency pricing (if applicable): true “emergency” influencer management is uncommon, but rush turnarounds (e.g., last-minute event coverage, crisis response content, urgent product launches) can involve expedited sourcing, after-hours coordination, and higher production costs. Whether rush fees apply is Varies / depends.
What affects cost
- Scope and timeline: one-off post coordination vs. multi-phase campaign across weeks/months
- Creator tier and quantity: micro vs. macro creators; number of creators and deliverables
- Usage rights and licensing: whitelisting, paid usage, duration, and territories
- Production requirements: briefing complexity, shoots, editing, subtitles, localization
- Measurement and reporting depth: tracking setup, attribution approach, brand lift studies (if any)
- Compliance and governance: approval rounds, brand safety checks, disclosure requirements
When comparing quotes, ask what’s included: creator sourcing, negotiation, contract handling, content review cycles, performance reporting cadence, and whether influencer fees are included or billed separately.
Frequently Asked Questions (FAQ)
How much does a Influencer Marketing Manager cost in Singapore?
Varies / depends on scope, creator tier, and whether you’re paying only for management or also for influencer fees and usage rights. Many engagements are priced as project fees or monthly retainers, with influencer fees itemized separately.
How to choose the best Influencer Marketing Manager in Singapore?
Start with your goal (sales, awareness, app installs, store traffic), then ask how they’ll select creators, manage approvals, track results, and protect brand safety. Also confirm whether they can operate within your timeline and category constraints.
Are licenses required in Singapore?
Generally, no specific license is required to work as an Influencer Marketing Manager in Singapore. What matters more is process maturity: contracts, disclosures, measurement discipline, and local creator knowledge.
What should be included in an influencer campaign management scope?
A solid scope typically includes: brief development, creator shortlisting, outreach and negotiation, deliverables schedule, content approvals, disclosure guidance, posting coordination, and reporting. Usage rights and paid amplification should be clearly stated if needed.
Should I hire a freelancer or an agency in Singapore?
Freelancers can be cost-effective for small campaigns or ongoing brand accounts with clear processes. Agencies are often better for multi-creator campaigns, faster sourcing, heavier reporting, and cross-channel execution—especially when approvals and brand safety are critical.
Can an Influencer Marketing Manager help with TikTok and Instagram in Singapore?
Yes—most influencer campaigns in Singapore focus heavily on TikTok and Instagram. Confirm the provider’s approach to creator fit, content testing, and measurement, since platform performance can differ by category.
Who offers 24/7 service in Singapore?
24/7 service for influencer marketing is not standard. Some providers may offer after-hours support for launches or events, but availability is Varies / depends and should be agreed in writing.
How do I know if influencer results are real?
Ask for a measurement plan: tracked links, promo codes, platform analytics screenshots where appropriate, and a reporting dashboard or structured report. Also ask how they handle fake followers, engagement quality checks, and brand safety screening.
What questions should I ask before signing a contract?
Ask about: creator ownership and usage rights, cancellation terms, content approval rounds, disclosure requirements, who pays creators and when, reporting cadence, and what happens if a creator misses deliverables.
How long does it take to run a campaign in Singapore?
A small campaign can sometimes run in a couple of weeks, but quality sourcing, negotiation, approvals, and scheduling often take longer. For multi-creator campaigns, plan for several weeks from briefing to final reporting.
Final Recommendation
If you’re a larger brand running multi-market or high-volume campaigns and you need scale, structured operations, and established creator access, start by shortlisting Gushcloud and Kobe and ask for a proposed plan tied to your KPIs.
If your priority is integrating influencer campaigns into a broader digital strategy (social, content, performance marketing), Hashmeta is a practical option to explore.
If you want to test creator seeding, run volume-based participation, or trial multiple creators quickly before committing to bigger retainers, Partipost may fit—just clarify what’s included in “management” versus platform facilitation.
If you want influencer-style storytelling paired with local media distribution, consider The Smart Local Media Group, especially for campaigns that benefit from strong local context and editorial-style content formats.
Get Your Business Listed
If you’re a Influencer Marketing Manager in Singapore and want your details added or updated, email contact@professnow.com. You can also registe & Update yourself at https://professnow.com/.